Operations management is concerned with the production of goods and the delivery of services to meet customers' demands. It is one of the central functions of every business, government agency, and non-for-profit organizations. Sound and creative operations management can provide an important competitive advantage for firms to succeed in today's marketplace. Successful companies need to have the capability of delivering high-quality products/services to meet their ever-changing customer demands in a timely and cost-effective manner. It has also been realized that the operations function must integrate into the overall corporate planning and strategy to achieve such an advantage. Therefore, an understanding of operations management is important for all managers, and a working knowledge about the Operations function of a firm is an integral part of your MBA education.
The objective of this course is to develop a general managerial perspective on the role of operations management in the function of a firm, at both the tactical and strategic levels. The course will offer a broad survey of concepts and techniques in managing operations, with particular emphasis on a number of major operations management issues that can significantly affect the competitive position of a firm in the marketplace. Through the discussions of these issues, the students can also develop a good understanding about how operations should interact with other functional areas such as marketing and finance.
Operations, getting the work done efficiently and effectively, are a matter of technique, and so we shall devote some time to mastering analytical methods. The deeper issues surrounding Operations, however, need to be addressed through a broad and conceptual approach. This course provides a blend of qualitative and quantitative treatment. A combination of lectures, cases, videos, games and in-class discussion will be used to convey the basic concepts.

Prerequisite: Business Management 企業管理